ESCHEL was created by European ex-model Nicole Aisha in 2012 with the opening of the boutique in downtown Dubai, just minutes walk away from the UAE's biggest landmark The Burj Khalifa.

ESCHEL pieces have been worn by fashionistas all over the Middle East, as well as worldwide, and have been seen on the pages of your favorite magazines and influencers. 

The brand features everything from signature bodycon dresses to statement pieces and trending looks.

Nicole is inspired by the most fashionable and iconic women, yet she understands that the price of most designer brands is not affordable by all, so she created a line that gives everyone the opportunity to dress in some of their favorite catwalk looks at an accesible price. 

Got any feedback for us? Feel free to send an email to: